Introduction to Marketing

Marketing connects buyers and sellersMarketing is all about connecting buyers and sellers.  We can think of marketing as the different ways businesses create a "bridge" between products & services and their customers.  Any activity that helps bring buyers and sellers together is marketing. 

It is a dynamic field and, since virtually all businesses, nonprofits, and even public agencies need to earn revenue, is happening all around us.  Since we can regularly find examples of and news about marketing, in-class we will often look at Mr. B's Takin' Care of Business marketing newsletters (downloadable, printable pdf files).

We also use Kahoot regularly for formative assessments, discussion-starters, and "exit tickets". 

Some of the topics we will cover in this class include:

  1. What is Marketing?
  2. Economic Utility
  3. The Marketing Concept
  4. The Marketing Mix/4 Ps
    1. Product
    2. Price
    3. Place
    4. Promotion
    5. Marketing Mix Song (video) and 4P's Review Guide (.pdf)
    6. Marketing Mix Project
  5. Market Segmentation
  6. Review:  Unit 1 Study Guide (.pdf form)
  7. Free Enterprise
  8. Economics 101
    1. Demand and Supply & Writing prompts (.pdf form)
    2. Equilibrium Price and Writing prompts (.pdf form)
    1. Applying Supply & Demand (.pdf form)
    2. Exploring Supply & Demand (Interactive Lesson) with Email Assignment
    3. Would You Eat Raw Fish?  (Interactive Lesson)
    4. What do YOU Want to wear:  Demand & Pricing (.pdf form) and Fashion Project Video (Clothing supply & demand)
    5. Internet Scavenger Hunt:  Who’s Got the Best Price?  (.pdf form)
  9. Review:  Unit 2 Study Guide (.pdf)
  10. Breakfast Cereal Marketing Project, example:  Mr. B's Chocolate Sugar Mayhem and Assessment Rubric (all .pdf files)
  11. The Seven Functions of Marketing
    1. Financing
    2. Pricing
    3. Promotion
    4. Product/Service Management
    5. Channels of Distribution
    6. Selling
    7. Marketing Information Management:  Video: Dominos Pizza and Marketing Management Quiz
  12. Secret Shopper (downloadable, printable .pdf project)
  13. Review:  Unit 3 Study Guide (.pdf form) and Markup/Markdown Practice (.pdf form)
  14. Apparels/Clothing Project (4 Ps/Marketing Mix)
  15. Entrepreneurship
  16. Franchises
  17. International Business Opportunities
    1. Video: Why International Business and Writing Prompts (.pdf form)
    2. International Business Minute Video Series and Writing Prompts (.pdf form)
    3. Video: International vrs Global Marketing and Writing Prompts (.pdf form)
    4. Debate Prep:  Outsourcing.  Identifying facts (Downloadable & printable .pdf form)
  18. Review:  Unit 4 Study Guide (.pdf form)
  19. More Marketing Projects (downloadable/printable .pdf files) used throughout the semester
    1. Distribution Research
    2. Holiday Promotions
    3. Marketing Monopoly
    4. Promotion Project
    1. Team Sales Presentation
    2. VALS Survey
    3. Visual Merchandising (Questionaire), Visual Merchandising (Slideshow) and Visual Merchandising Project
    4. Your Purchases

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