is all about connecting buyers and sellers. We can think of
marketing as the different ways businesses create a "bridge" between
products & services and their customers. Any activity that
helps bring buyers and sellers together is marketing.
It is a dynamic field and, since virtually all
businesses, nonprofits, and even public agencies need to earn revenue,
is happening all around us. Since we can regularly find examples
of and news about marketing, in-class we will often look at
Mr. B's Takin' Care of
Business marketing newsletters (downloadable, printable pdf
We also use
Kahoot regularly for formative assessments,
discussion-starters, and "exit tickets".
Some of the
topics we will
cover in this class include: